The Importance Of Cultural Awareness Essay - 1426 Words

The Importance of Cultural Awareness Introduction Recently, one of my mother’s colleagues lost her father. The deceased lived in one of the urban areas of Nairobi and the family of the colleague saw it fit to bury their loved one the weekend after he passed. To them, this was an appropriate decision as any delays would rack up higher bills for the family and would be a waste of time. However, the extended paternal family of the deceased, who lived in rural areas, would hear none of it. It was their custom to mourn before burying their dead and would carry out this period as long as necessary. To them, a burial occurring soon after death implied there was something wrong with the deceased and that the family wanted to get it out of the way as soon as possible. Cross cultural misunderstanding created complications in the process and the colleagues’ family eventually had to concede to appease the other. According to the Merriam-Webster Dictionary culture is â€Å"the customary beliefs, social forms, and material traits of a racial, religious, or social group† or â€Å"the beliefs, customs, arts, etc., of a particular society, group, place, or time.† It can even be the manner in which a person processes information, acts or labors that governs an area or organization, like a school. (Culture [Def. 2]., n.d.) A culture is formed by a group of people handing down their mannerisms, way of life, food, art and language to their successors. Culture will both directly and indirectly affect theShow MoreRelatedImportance Of Cultural Awareness799 Words   |  4 PagesCultural Awareness is the ability to accept and recognize the different beliefs, values and customs that people have based on their origins. Having this awareness is extremely beneficial and important. There are several benefits involved with cultural awareness. Cultural Awareness allows a person to build much more successful professional and personal relationships in such a diverse environment and society. This is important because it allows people to reach their at-most potential in life. I thinkRead MoreThe Importance Of Cross Cultural Awareness834 Words   |  4 PagesThe Importance of Cross-Cultural Awareness Introduction Large corporations as well as small businesses can reap the benefits of expanding operations into overseas markets. The overseas expansion process does take time and requires careful planning. Cross-cultural differences need to be examines as the may require you to alter your business processes (Joseph, 2015). Cultural differences must be researched and rehearsed to successfully conduct business overseas. I have served the past 26 years inRead MoreAn Alaysis of the Importance of Cross Cultural Awareness for Managers Working in the Banking Industry in Saudi Arabia2462 Words   |  10 PagesGLOBALISATION AN ALAYSIS OF THE IMPORTANCE OF CROSS CULTURAL AWARENESS FOR MANAGERS WORKING IN THE BANKING INDUSTRY IN SAUDI ARABIA Rashed Alzhrany Due Date: 07/ 01 / 2013 Abstract introduction Now days, the world becomes a one village. Although, there are different kinds of management styles and cultures impact on business management in the world, employees needs to increase their awareness to achieve the organisationRead MoreCultural Self Awareness And Cultural Intelligence1024 Words   |  5 PagesCultural self-awareness is strongly linked to development of a cultural intelligence for a number of reasons. Thus, this essay will critically reflect on what cultural self-awareness is and its importance on how it develops ones cultural intelligence. Before we discuss about cultural self-awareness and cultural intelligence, it is important to understand what culture is and how it impacts on our society. Culture is a complex subject that can be defined in various ways. Spencer-Oatey (2012) suggestedRead MoreA Reflective Report on Interpersonal Management1150 Words   |  5 Pages13030219 Words: 1046 December 26th 2014 The purposes of this essay is to analyse the improtances of Interpersonal management skills for successful management, and to reflect on a verbal interpersonal cultural based difference people have personally experienced and how develop the cross cultural awareness for more effective management. Interpersonal management skills for successful management In the last decade, with the fast development of the business in the world, the interpersonal management skillsRead MoreMulticultural Awareness As A Clinical Mental Health Counselor965 Words   |  4 PagesJournal: Multicultural Awareness This paper will introduce and define the need for Multicultural awareness as a clinical mental health counselor. It will further explore examples of various topics in Multicultural counseling such as: Racial and ethnic diversity, gender and social economic status. As a result of this research, in Multicultural awareness, the self-assessment rendered the identity of myself. It allowed me to realize what and who I was as â€Å"other.† In realizing who I was as â€Å"other†, IRead MoreThe Factors That Necessitate And Influence The Teaching Of Culture851 Words   |  4 Pagesthe importance of culture, however, it’s presence in the curriculum remains sparse for a number of reasons including â€Å"lack of time, uncertainty about which aspects of culture to teach, and the lack of practical techniques† (Mao, p. 144). Additionally, the majority of language proficiency tests that score and identify students’ abilities are mainly testing for mechanical knowle dge and examinees’ skills at sitting for tests, leaving cultural knowledge untouched. The shift in interest in cultural knowledgeRead MoreThe Importance Of Cultural Competency On A Healthcare Organization1021 Words   |  5 PagesImportance of Culture Competency in a Healthcare Organization The information in this paper is based on interviews from two executives, research, and personal experiences. Further it will define cultural competency and provide the viewpoints from two executive level employees on the importance of developing a culturally competent environment for their patients and staff in the healthcare setting. Cultural competency from the health care perspective is defined according to † (Betancourt, J.R.Read MoreStudents Are Not Entering The Classroom With The Knowledge And Understanding Of Multicultural Education762 Words   |  4 Pagesentering the classroom with the knowledge and understanding of the importance of multicultural literature. The students are suffering due to the lack of diverse reading literature incorporated into units of reading study. There is a need for staff developments and in-services to help educate teachers on ways to provide multicultural literacy awareness in primary schools. Objectives †¢ To heightening the awareness of the importance of multicultural literature in early grades. †¢ To prepare educatorsRead MoreHeightening Awareness On The Importance Of Using Multicultural Literature974 Words   |  4 PagesHEIGHTENING AWARENESS ABOUT THE IMPORTANCE OF USING MULTICULTURAL LITERATURE Heightening Awareness about the Importance of Using Multicultural Literature In their paper, Heightening Awareness about the Importance of Using Multicultural Literature, the authors, Susan A. Colby and Anna F. Lyon, express the importance how teachers should create an awareness on the importance of multicultural literature in today’s classrooms, and how the role of literature of this type plays an important role in the

Eating Disorders Essay - 1087 Words

Eating Disorders One of the most prevalent disorders amongst the youth of this era is eating disorders. While some overlook it and don’t think it is a problem eating disorders should be given serious consideration. This is because the psychological ramification of eating disorders tends to have lasting effects over the course of the adolescents’ life. An eating disorder is any of various psychological disorders, such as anorexia nervosa or bulimia, which involves insufficient or excessive food intake. They are a silent epidemic and a exceedingly negative response to a misinterpretation of one’s role in the world. Adolescents with eating disorders are usually convinced they’re ugly, worthless, and untalented. While some†¦show more content†¦Also, feeling that the only thing they can control in their lives is the food that they eat especially if they have very controlling parents, or boyfriends. Finally, models, teen idols, and movie stars are role models for m ost teenagers, and the popular look is thin or the most recent description is called the lollypop look. This is a major part of it because adolescents tend to compare themselves to these role models and are taught that sexy is thin and this is the way to be noticed. The major source of this is through television, movies and magazines. Bulimia, on the other hand, is characterized by massive food binges followed by self-induced vomiting or use of diuretics and laxatives to avoid weight gain. The word bulimia comes from the two Greek words, bous meaning cow and limos meaning hunger. Unlike anorexics, bulimics come from all economic levels, develop this disorder between 15 and 24 years of age, and are more likely to seek help because they realize they have a problem. Most people dealing with this disorder are attractive, successful women with no apparent weight problem. Bulimia usually starts when the person is under tension, usually associated with a change or a disappointment. They tu rn to food for comfort and eventually gain weight. Finally they start dieting followed by binging and purging. They also feelShow MoreRelatedEating Disorders : Eating Disorder1205 Words   |  5 PagesEating Disorders in Today’s World Eating disorders are alive and well in today’s world and they are a major problem. An eating disorder can look like a few different things, ranging from a severe reduction of food intake to over eating to feelings of negativity towards your body shape or weight (Lehigh University). While some disorders can only be found in specific age groups, races, etc., eating disorders can be found amongst all and it does not necessarily have to be pointed towards food (LehighRead MoreEating Disorders : An Eating Disorder1184 Words   |  5 Pagesas an eating disorder. Weir (2016) goes on to explain the origins behind eating disorders in individuals. This topic is important because, in the United States, many women and men suffer from a clinically significant eating disorder at some point in their life. It is important to know the influences that cause an individual to experience an eating disorder. Genetically, or environmentally, or both genetically and environmentally. Anorexia ner vosa, bulimia nervosa, and binge eating disorder are eatingRead MoreEating Disorders And Eating Disorder1573 Words   |  7 Pagesaffects people called an â€Å"eating disorder.† Why did you choose this topic? I chose this topic because it is a very prevalent issue in our society today, and a close friend of mine is suffering from an eating disorder. What question(s) did you want to answer or what was your hypothesis regarding this topic? As mammals, there is no chance of escaping the need to consume food in everyday life. However, when it comes to food there can be a major concern of eating too much or eating too little. Doing eitherRead MoreEating Disorders And Eating Disorder1104 Words   |  5 PagesEating disorder is a serious problem happens in both men and women. Eating disorder is a sort of disease in which a person is having a strange routine of eating like consuming a huge amount of food each time they eat. This can incorporate not eating enough nourishment or indulging. Eating disorder influence many people around the world. The larger part of peoples who are dealing with this issue are ladies. A person with eating disorder issue may focus nonsensically on their weight and shape. EatingRead MoreEating Disorders And Eating Disorder1410 Words   |  6 Pagesâ€Å"An eating disorder is about anxiety and control and healing from trauma and food and weight are just the tools of destruction† (Floyd, Mim ms, Yelding, 2008). An eating disorder is defined as a severe disturbance in eating behavior. An eating disorder, as defined by our text book for class, is psychological disturbances that lead to certain physiological changes and serious health complications. The three most common and most easily identifiable forms of eating disorders include anorexia nervosaRead MoreEating Disorders : Eating Disorder966 Words   |  4 PagesEating Disorders Many people, both women and men of all ages, suffer from the psychological disorder, eating. Up to thirty million people in the world suffer from some kind of an eating disorder. There a two types of eating disorders, anorexia and bulimia, and have several methods of treatment. What is an eating disorder, and what do they cause? Eating disorders are maladaptive and very serious interruptions in eating. They can come in the form of overeating, or not eating enough, they are oftenRead MoreEating Disorders And Eating Disorder1496 Words   |  6 PagesAn eating disorder is an illness that causes serious disturbances to your everyday diet, such as eating extremely small amounts of food or severely overeating. A person with an eating disorder may have started out just eating smaller or larger amount of food, but as some point, the urge to eat less or more has gotten out of control. Severe distress or concern about body weight or shape may also signal an eating disorder. Common eating disorders include anorexia nervosa, bulimia nervosa, and a binge-eatingRead MoreEating Disorders : Eating Disorder1031 Words   |  5 Pagesâ€Å"The eating disorder is a very jealous and abusive partner. It requires a lot of devotion in the extent that you have to devote yoursel f to tending to the anorexia. There s not a lot of time left over for adult life,† was stated by Dr. Doug Bunnell, a specialist in eating disorders. Eating disorders effect a variety of people. Age, race, and gender aren’t role playing keys in eating disorders. Not everyone gets an eating disorder, but if they do then, it will more than likely destroy their livesRead MoreEating Disorders : An Eating Disorder1906 Words   |  8 Pagesobtain their body goal, thus causing an eating disorder. An eating disorder is a psychological condition that is characterized by abnormal or disturbed eating habits. There are three types of eating disorders; which are Anorexia Nervosa, Bulimia Nervosa, and Binge Eating.These disorders affect all aspects of a person’s life, including their psychological, emotional, and physical health. There are many factors that contribute to individuals developing eating disorders including: genetics, family pressuresRead MoreEating Disorders : Ea ting Disorder1235 Words   |  5 PagesEating Disorders Eating disorders are a very serious psychological condition that affects your mind so that you are more focused on your food and weight than you are on everything else. The most known and most commonly diagnosed eating disorders are anorexia, bulimia, and binge eating disorder; however, these are not the only eating disorders. Eating disorders cause psychical and psychological problems, which at their worst can even become life threating. Statistics show that more women are affected

Business Plan Analysis

Question: Describe about the business plan. Answer: 1) Business Topic When I think of business, what comes to my mind is, to own many good service station sites. Further,With 17.6 Million vehicles registered (year 2014 according to Motor vehicle census)(Dean, 2015) in Australia, fuel station can be seen a good business to start in such a good expanding market. Furthermore, talking more specifically, I like to start with a Caltex site as, it is a very good brand with a marvelous hold in Australia. Although, it has a tough competitions with Shell, 7 Eleven and BP, but not to forget a good hold too. 2) Research questions and Problems: Any new business plan comes lot many questions to be answered and have to deal with many problems too. So, what came to mind first when I thought of this was: How much does a fuel station cost? Like how much money you have to pay for brand, land and machinery and all other stuff. What would be your expected customer base? Like which fuel like in mining area, you have to keep diesel in high quantity. How much personnels you need? Like how much staff and working capital. What would be the return on investment? Like how much time it would take to reach a breakeven point. Who would be the vendors? Like who are the vendors for all shop stuff nearest and cheapest. Have to ask for their quotes. How can I advertise it? Like what would the strategies to increase the customer base. How much can I expand this business after a successful first investment? In how much time of the first investment can you expect to expand your business like but more sites? 3) Literature review According to Capar et al (2013), the fuel station is a service station which offers a range of fuel products for motorists including diesel, petrol and liquid Petroleum gas or LPG. The fuel stations comprises of the pumps and hoses with the turnover of petrol varying on the size of the station of the firm. According to Mustafa (2015), the fuel station site should be chosen to be sufficiently spacious in its design such that to minimise the risk involved to any individual which would be likely to be occurring at the fuel station. Fuel business The governance of the fuel station is implied by the legal requirements where the owner is required to purchase the liability insurance of the site. This could be the highly individual business to run which requires agencies According to Huijts, Molin and Van Wee (2014), the greatest skill required to maintain and run a successful fuel station is the ability to hire the best and the most conscientious employees. The fuel business cannot run itself on its own. Thus, the maintenance of the station requires enough employees for covering at all the times related to the business process. The fuel station is a business that serves both the passing trade and the locals. The fuel business needs to be providing good customer service. The industry is a high turnover business and thus, it require a good accountant of operation which includes the resources vital for running the business profitable in the long run. Required Skills Organisational skills required for maintaining the fuel stations is in understanding the requirements of the customers, working on retail product revenues and stick ordering on a regular basis. According to Huijts, Molin and Van Wee (2014), the placement of the stock order is the primary option for maintaining the supplier relationship. The owners must be considering the delivery methods and processing time of the vendors while preparing the orders. In addition, the actual delivery of the fuel should be checked for accuracy. Besides, the owner of the station is also required to keep up with the capital aside and which should not be phased by dealing with the large amount of deposit cash on a daily basis. Setting up According to Weber and Hitaj (2015), the fuel stations are larger than the average small businesses which requires the land and building to be leased and thereby costing an additional expense for establishing the same. Moreover, the gas fuel station is not a cheaaper business to buy while, being the most lucrative business in the market. According to Greene and Duleep (2013), getting the fuel margins would be helping in making all the difference to the financial health status of the fuel station. The most common way to measure the earnings is to evaluate the annual sales revenue. The fuel station is likely to generate more than the asking price annually although, the overhead and taxes including the fluctuating cost of the fuel is to be deducted from this amount. According to Greene and Duleep (2013), the most advantageous thing about the fuel station establishment is that the new investment and smart ideas of the owner would be helping the busianess to increase the profitability in the future. 4) Research methodologies Research methodologiesprovide an evidence base for decision making. It consist like the methods used for research. It can be practical research or theoretical research. So here to research about service station we can use more of practical research which further consist Questionnaires Surveys Interviews Observation Discussions So in our case, we need to do online and practical surveys, interviews, discussions and observations. It is difficult to select one method of research because each method has its importance and skipping any step can result in wrong investment. 5) Research process It begins with collecting appropriate infolike by meeting real estate dealers, Site seeing. Site seeing is important too as it would be the base for the whole project. This can be done nowadays through online websites. For example, as I was going through stuff on this website I came across a site in a small town which doesn't even has Woolworths or Coles and nearest Mac-d is 3 hours away. So having a service station in that town with a population of 1200, one need to keep groceries and would earn major chunk from food and groceries(Businessforsale.com.au, 2016).Furthermore, on a different, collecting information regarding Caltex franchise, what are the things one needs to know like their requirements and how much time will it take to compete all the requirements, info about borrowing funds, have to search for the lowest interest rates or from government schemes. Further, have to have a research objectiveand it is believed that, to be successful in any field you have to aim high. Here it means, research has to be intensive about Caltex and other service station sites, like others profit margins and breakeven and comparing it with Caltex fuel stations. Moreover have to select a research methodology,which best suites the type of business you are starting. Here as mentioned above you need more of surveys, observations and discussions with other franchise owners, manager of other sites and asking real estate experts. Furthermore, secondary and primary researchconsists of collection and discussions through internet and through observations and interviews. Use of tables for data analysis and final report would end the research process. Difference between literature review and a survey When we talk of survey, it is mainly more of a practical or physical thing to do. On another hand, Literature review involves paper and pen. Literature review is more of a theoretical stuff. It means to write a review of any research with reference to relevant theory. 6) Data collection and analysis Data collection can be done in many different ways. So for any research, data collection can start with simply going online through websites as, Internet has connected whole world, otherwise it was very difficult to go far off places for data collection by surveys. As off now, we can find research outcomes on websites or can post a blog asking questions and you would find couple of relevant answer within few hours. Online survey for literature review can also be done survey monkey. Other ways to do survey nowadays can be through emails or through social media, posting for comments on Facebook in several groups. Talking more specific to topic, survey could be conducted in particular suburb, observing the type of vehicles people own ( diesel or petrol or LPG) in that area and which community has majority and their eating habits (processed foods like pies, sandwiches and sausage rolls, donuts, coffee, tea etc.), even though cant change much if it is franchisee, but in case of free hold station, we can do much more things of our choice and for that intensive surveys need to be done even involving door to door knocking. Collecting data of competitors in that area and studying their weaknesses and strengths, their customer base etc. Collected information can be made meaningful with the help of descriptive statistics like, Excel and SPSS. 7) Expected Research outcomes After studying the collected data, it can be said that, service industry in Australia is still in a childhood phase and pretty many things are still to be discovered. There are highways with no fuel stations, people travelling have to carry big jerry cans, and some of them even stretch more than 1000KMs. If I was given a chance to open fuel station in India, I wouldnt have done that as there is hardly any highway left without fuel pump and you cant set fuel prices by yourself, as prices are imposed by government, further people prefer to buy stuff from their regular wholesalers and retailer and they do not change their preference very often. I expect fuel station is a good business to start in Australia than many other countries. Reference Businessforsale.com.au. (2016).Business For Sale - BusinessForSale.com.au. Capar, I., Kuby, M., Leon, V.J. and Tsai, Y.J., 2013. An arc coverpath-cover formulation and strategic analysis of alternative-fuel station locations. European Journal of Operational Research, 227(1), pp.142-151. Dean, S. (2015). An introduction to buying a gas station. Difference? L. (2013). Literature Review versus Survey. What is the difference?. Greene, D.L. and Duleep, G., 2013. Status and prospects of the global automotive fuel cell industry and plans for deployment of fuel cell vehicles and hydrogen refueling infrastructure. Oak Ridge National Laboratory. Huijts, N.M.A., Molin, E.J.E. and Van Wee, B., 2014. Hydrogen fuel station acceptance: A structural equation model based on the technology acceptance framework. Journal of Environmental Psychology, 38, pp.153-166. Mustafa, A.M.H., 2015. Fire Safety in Petroleum Service Stations, in Wad Medani-Gezira State (Doctoral dissertation, UOFK). Weber, J. and Hitaj, C., 2015. What can we learn about shale gas development from land values? Opportunities, challenges, and evidence from Texas and Pennsylvania.

Red Bull Marketing free essay sample

From 1987, Red Bull was launched in Austria with the tag line â€Å"Red Bull verleiht Fluuugel† (Red Bull Gives You Wiiings). It wasn’t until 1992 that Red Bull began to roll out in other European countries. â€Å"Part of the growth strategy was to enter new markets slowly and methodically in order to maximise buzz and build anticipation† Keller, K. L (2008 *A) By 1997, Red Bull was available in 25 markets globally, including Western and Eastern Europe, New Zealand and South Africa. Over the decade since its inception Red Bulls sales by 200%, from 1. million units to over 200 million units, and by 2004 the company had worldwide annual sales of nearly 2 billion cans in 120 countries. The Marketing Strategy used by Red Bull was not to pound the market with their presence but to be seen as an exclusivity, and to be perceived as the drink for all occasions when needed. In this way, marketers left empty cans in nightclubs, placed samples and dispensers in universities and allowed the value of Red Bull to spread via word of mouth. Red Bull marketed the following properties: * Improves Physical Endurance Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness These characteristics of the Red Bull product opened itself up to a whole range of potential consumers and marketing situations. Because of its properties, Red Bull used the slogan â€Å"Revitalizes Mind and Body†, and positioned the drink using a premium pricing strategy, marking the price up by at least 10% on the most expensive competitors product. Norbert Krailhamer explains: We are much more expensive that [cola]. This is OK because ours is an efficiency product, so we can charge this price premium, which is the secret of its success†¦ Due to the respect for a price premium brand†¦ we can charge what is fair for the benefit† Keller, K. L (2008 *A) A large portion of Red Bull’s success has to do with the use of the distinctive Red Bulls and Rising Sun logo and slender 250mL can as seen on their sponsorship sign writing and general advertising. It is debatable whether or not Red Bull would be as popular and successful without this insignia. Evidence of this can be traced to the introduction of Red Bull in Germany , where the demand was so great that they sold out of canned stock and had to switch to glass bottles to keep up with the demand. As soon as the bottles were introduced the demand dropped. The success of Red Bulls marketing strategy can be highlighted with the bungled entry of Red Bull into the United Kingdom in 1995. The marketers believed that the United Kingdom was too different from the Austrian market, so altered the marketing plan. The changes occurred in three distinct ways: â€Å"Extract: 1) the company marketed Red Bull as a sports drink, not a stimulation drink; 2) it did not pursue a word-of-mouth strategy, choosing instead to sell via the largest beverage channels; and 3) it created new advertising and focused on billboards rather than electronic media. As a result, Red Bull was considered a failure in the United Kingdomafter losing more than $10 million during the first 18 months in that market. † Keller, K. L (2008 *A) 1. Introduction: Red Bull GmbH, the Austrian based energy drink manufacturer is a remarkable brand that has grown to surpass some of the worlds most established brands. After founder Dietrich Mateschitz returned from Asia with the rights to patent Red Bull and alter it to suit the Western market, he had a defined idea in his mind as to what he wanted to achieve with the energy drink. After trialing more than 200 designs and finally cementing the right combination of caffeine, taurine, carbonation and flavoring the â€Å"original† Red Bull flavor was established. What follows is the amazing story of how Red Bull was marketed in Austria and then from 1992 onwards into the rest of Europe, the Americas, Asia-Pacific and the United Kingdom. Some of the key stones in the Red Bull brand marketing triumph has been the simplicity of their marketing approach through application, the positioning of the product and the clever ways in which they have side stepped traditional channels when bringing the product to the market and building the buzz and anticipation of Red Bull rather than just solely relying on the decision making derived from traditional advertising methods. The diversity of the Red Bull brand has allowed itself to move with the market and remain the worlds most popular energy drink. Looking at the brands tangible flexibility can even be posed at the move in the market to sugar free beverages and the quick and succinct way that Red Bull acted in order to uphold its position and remain creditable at the same time. As of the 2009 financial year, Red Bull GmbH had net sales report of 3. 3billion dollars and now has 3900 employees worldwide. Source: BNET Resources 2. Brand Positioning and Values From the day of inception, Dietrich Mateschitz had a clear plan for how he wanted to establish Red Bull. The current positioning has left Red Bull in a very strong position among the market place and the values that it represents are continually being lived up to through its corporate presence in our daily lives. The position of Red Bull is: â€Å"Revitalizes Mind and Body† this tangible benefit, direct from Red Bull endorses the product to satisfy consumer needs before they have even made a purchase. Red Bull has also positioned themselves as the â€Å"Premium Energy Drink† above all other energy drinks in the market. The key word in this phrase being ‘premium’ as Red Bull has an exclusive appeal and a higher market price than its competitors; factors that have been thought through very thoroughly by the Red Bull marketing team. The â€Å"Premium Pricing Strategy† that Red Bull has incorporated, dictates that Red Bull will be priced at a rate 10% higher than the most expensive competitors price to ensure the class standard of the Red Bull name and set the standard for all of the rest of the competitors. In addition to the Premium Pricing Strategy, Red Bull introduced the Seeding Program, whereby initially Red Bull would only be stocked in the best and most classy establishments, whether this be exclusive clubs, nightclubs, bars, sporting events and related events to build the necessary hype or buzz about Red Bull, and to enable the word of mouth from the social elite to filter down into the working class. Once the market place was saturated with Red Bull buzz, the general market received the product too. In addition to the Word of Mouth strategy, Red Bull would supplement this with event sponsorship, athlete endorsements, sampling, point of purchase marketing and select electronic advertising. This allowed Red Bull to cover the necessary avenues which potential consumers were likely to come into contact with the brand and go on to purchase the drink. The values of the Red Bull brand are derived from the benefits of the drink itself: * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances. Improves Overall Feeling of Well-being Improves Reaction Speed and Concentration * Increases Mental Alertness The Red Bull brand encourages the consumer to go to their potential and offers an aid in doing so. But offering these benefits in their product, Red Bull values the extension of horizons and energetic approaches to life. This can be summed up through their corporate sponsorship of Extreme Sporting events, individual athletes, the creation of events or the sponsorship of teams. The reasoning behind this is that these events are fast paced, high energy, thrilling and require exactly what Red Bull has to offer. By encouraging these types of events and endorsing the elimination of comfort zones, Red Bull is positioning itself as a goal, a motivation and a stimulant that can be harnessed to achieve any goal. Red Bulls success can be likened to the single-minded approach they have used n order to connect with their target market; 14 – 19yr olds and then the next highest penetration 20 – 29yr olds. Red Bull is an active product in today’s trendy lifestyle habits and is being reflected through their values and displays encouragement of abnormal sporting activities. . The Red Bull Air Races† in Perth Australia; and sponsorship of Mark Webber and Formula One. From a nationality point of view, Red Bull chooses the idols of sport and eye catching events to promote itself as well as support the people in question. This is seen all around the world and has been a strong driver in the popularity of Red Bull in certain areas of the world. Because Red Bull is a stimulant drink, it makes sense to market to the whole variety of consumers in the market place. In its 23 years of operations, the initial people who would have used Red Bull for â€Å"party energy† at nightclubs and parties will now be moving through to the quieter portion of their lives, however this does not mean they will no longer need Red Bull. Working long or irregular hours, studying and going the added distance is still important; therefore Red Bull has applied its benefit across several generations and the cycle continues. 3. Brand Characteristics Red Bull is now a very distinctive product in the market place and can be recognized based on some key points. Two Red Bulls and Rising Sun Logo * Slender Silver 250mL can (with silver and blue pattern) The name Red Bull * Endorsed Events or Persons i. e. Mark Webber As opposed to other energy drinks on the market it is the most represented and advertised product on supermarket shelving in Australia, (per unit) and is represented by an 80:20 spread of cans to bottles in the standard 250mL variety(1). Dominant characteristics of Red Bull include its involvement in Extreme Sports, high-energy events and the encouragement of athletes and the involvement within comfort breaking activities. It is important to note that the Red Bull marketing strategy encourages the promotion of the brand through non-traditional channels and is not seen in the same context as traditional carbonated drinks, or energy drinks. This fact makes adds to the characteristics of the brand. People recognize Red Bull based on its involvement and support in events and occasions. Rather than times, controversies or lengthy advertising campaigns which try to deliver a message over a long period of time. The marketing message for Red Bull has remained consistent throughout the 23-year reign it has had in the marketplace; adding to the resilience of Red Bulls brand characteristics. The Red Bull Australia website promotes Red Bull as: â€Å"Red Bull  ® Energy Drink has always been and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, such as the overworked taxi driver, the stressed manager, the exam-anxious student and the pressured journalist†¦. It is used by surfers in the summer and snowboarders in the winter. For day or night, for job or fun. People who need more energy learn to value Red Bull ® Energy Drink. And the number of people who do is increasing all the time. † Red Bull Australia 2010 The Red Bull Australia website explains, through a marketing set spiel the characteristics of the brand and the direct benefiters. The exert highlights very clearly the intentions of the brand and the way in which it is appreciated. 4. Product Benefits and Consumer Satisfaction Red Bull markets itself on the two phrases â€Å"Gives You Wings† and â€Å"Revitalizes Mind and Body†. This can be demonstrated through its ingredients: Caffeine, Taurine, Sucrose Glucuronolactone, Glucose and B-Group Vitamins. These six ingredients all combine to give Red Bull the kick that consumers need. * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness As stated earlier the benefits listed by Red Bull allow themselves to be focused on a wide variety of people, whether they be office workers, truck drivers, athletes, students or partying. The given benefits of Red Bull provide the reasoning to buy and continue re-buying. Consumer satisfaction based on the product benefits is evident through the sales figures that Red Bull has been generating, with positive growth of 10% or more per annum. Performance the American Market shows the Market share of Red Bull compared to its competitors: Based on its 42. 6% share of the energy drink market sales in 2006, it is evident that Red Bull is a satisfying and enticing product. A large portion of Red Bulls ability to satisfy both physically and mentally comes from the consumption of the drink and seeing the performance of those around the consumer who are either consuming Red Bull or endorsed by Red Bull. This positive reinforcement from the elements encourages the consumer to drink more and to be brand loyal to Red Bull. 5. Brand Communities Red Bull’s mass sponsorship and consumer loyalty would work considerably well with a network of dedicated Red Bull Communities, rather than just the Red Bull sponsored, run and presented events. The basic criteria for the Red Bull Brand Community have already been met with the purchase of a Red Bull Product, as they have features and needs that are common to the other consumers who had purchased Red Bull previously. Ways that Red Bull could maximize on this could be through loyalty reward schemes, groups, emailing lists, gatherings, committees or clubs. While the idea of a Red Bull Brand community is appealing the practical application of one of these communities would be an expensive and difficult task to manage. The on paper, and metaphorical idea of a Brand community is a safer, more cost effective and ultimately simple Utopia when thought through. The Brand Community idea is one that should have been conceived during the introduction to the market or while the market was considerably smaller and more manageable. Red Bull uses the basic premise of Brand Communities already with their Red Bull Events and Sponsorships, in which it is then upon the individual to become a consumer and subscribe to these communities. The stress between the brand, the individual and the culture in which both exist is not under any amount of tension in the current marketplace and does not need to be altered at any point in the near future. The Brand Community, which Red Bull could potentially highlight, contains around 1 Billion people globally and would require large amounts of money to communicate to all of these people, let alone bring attention to it and get consumers to act upon it. 6. Brand Equities Red Bull has at its disposal a large set of Brand Equity that it uses to distinguish itself from other energy drinks and its competitors. These include its logo, its amber coloring, its taste, advertising, packaging, pricing and its reputation as a reliable and beneficial product for onsumers. In comparison to its competitors, Red Bull prides itself on being an al rounder energy drink that can be consumed anytime, in the right conditions, at the right place and the right time. Which has worked well for Red Bull as they have positioned the brand specifically to suit any occasion and to answer â€Å"Yes† to any of the Three Right questions. The development of these brand equities has been a continuous run through the development of Red Bull as a brand and its establishment in all the countries it now occupies space in. The Red Bull logo is a key device in the success of Red Bull and is possibly the strongest asset that they have in terms of Brand Equity. Many comparisons of competitor energy drinks such as Rockstar, Monster and Sobe No Fear yielded results that consumers could not differentiate between the Red Bull and its competitors while using unmarked cups and blindfold tests according to Helium Comparison Tests. In a real market perspective this fact is worrying that competitors are fabricating similar tasting products and that they are indistinguishable from one another. However this instance is found across all products in any category when basing comparisons without brand equities such as packaging, logos and distinctive colorings. Red Bulls marketing strategy has ensured that the strength on the product based on its merits receives the credit it deserves. The initial slow entry into markets, creating buzz and desired anticipation of the products has proven valuable for Red Bulls long term existence and has given merit to them too, in that they did ot let down the people who had tried the product based on hype and anticipation, creating return buyers and brand loyalties. Red Bull’s price premium is considered a winner with the market place as people believe that paying for benefit is better than paying for volume, as can be seen with competitors such as Rockstar who sell only the 500mL cans of energy drink and who deliver solely on their marketability rather than on product benefit such as Red Bull has done. The pricing premium has ensured that Red Bull be taken on its quality rather than on a commodity measurement ike quantity. This perceived value given to it and received by consumers tightens the consumer’s loyalty to the brand. Red Bull has seen a long run of marketing in sporting events and endorsing athletes to create awareness to potential consumers of its benefits in sporting activities, on and off the field. This spending on endorsements and events is evidence to the wider community that Red Bull is not just about profiteering, but supports the sporting world and provides entertainment and encouragement to those people who would like to strive to this level. However know where does Red Bull market itself to state that it will put you in this position. The clever marketing strategies which Red Bull have used remain honest and aim solely to promote Red Bull in a positive light whilst involving the consumers it is reaching out to. The Brand Equity that Red Bull keeps is a well-earned set of criteria that has been nursed from the beginning of the brand back in 1987 in Austria. The expansion of Red Bull into more than 120 countries is a sign of strength and highlights the diverse regions of differing brand equities among varying cultures. The underlying success of Red Bull remains in the marketing strategy that put it ahead of the competition in the first place. Without this, the basics of brand equities would not exist and Red Bull would follow the same course of one of its competitors. Because of this I believe that Red Bulls greatest brand equity is the brand itself and its history among the market over the past 23 years. Combining all of the elements discussed previously and essential make up of campaigns, strategies, advertising, targeted markets, successes and failures. This long history will benefit Red Bull in the long term, as it will become even more cemented into the grain of society and stay as the go to energy drink, rather than the fad competition products which have entered into the market in order to unseat the firmly held Red Bull. As for the continuing growth of Red Bulls Brand equity listings that is to be foreseen in the future, but there is little doubt that it will continue to build positively as the Red Bull product range changes to suit the coming changes to the current market. When it does I have no doubt that Red Bull GmbH will be ready for it. . Conclusion The Red Bull Branding Story follows a long timeline of success and obstacles that Red Bull GmbH has turned into triumphs. Red Bull have managed to turn a small Austrian drinks company into a global giant as one of the fastest growing brands and now staying true to one of the most popular of the 21st Century. Over the course of the 23 years that Red Bull has been manufactured, we can see a growing trend and the synthetic need created by Red Bull for energy stimulation drinks; and now the popularity of them to a point where we could no longer exist without them. Red Bull has become part of pop culture and every day slang and jargon, which intensifies its impact on the market and its sustainability in the consumers mind. As far as brands go, Red Bull has remained faithful to its consumers and to its own marketing goals, with little to no changes to the marketing strategy, the product packaging and flavoring, besides of course the Sugar Free Red Bull. This steadfast approach to marketing has clearly worked and a comparison of Red Bull and other Energy drinks shows that these brands lack the same commitment that Red Bull has.

The Supernatural in Thomas Malorys Morte DArthur Essays

The Supernatural in Thomas Malory's Morte D'Arthur Sir Thomas Malory, although there isn't mu ch information about his life and death one knows that he is the author of "Le Morte D'Arthur". "Le Morte D'Arthur" is " the first prose account in English of the rise and fall of the legendary king Arthur and the fellowship of the Round Table. " 1 In "Le Morte D'Arthur" Malory incorporates previous poems and stories about the legendary king Arthur. But there is also a hint of supernatural forces and beings in the story. For example, the sword in the scabbard that could only be withdrawn by a man with "pure heart" or the episodes where people, who were sick, had to drink blood from "a fair maiden" or the man who was wounded had to drink the blood of his attacker and all of this in order to get better. This paper will focus on the supernatural aspect of Sir Thomas Malory's work "Le Morte D'Arthur" . The Arthurian legend is a legend who gave life to various interpretations throughout time; from medieval to modern prose and poems. In its essence the Arthurian legend is supernatural. The Excalibur which could only be pulled out of its stone by the knight who has never sinned nor betrayed anyone, only the knight with the purest heart and soul could pull out and deal with Excalibur's power. Excalibur is an integral part of King Arthur's legend . In the excerpt from the "English Medieval Literature: A Reader", Excalibur is still there, despite the fact that it is not named or the fact that it is not Arthur who actually pulls it out, but a knight who was imprisoned for slaying a knight. Balin, the knight who pulls out the sword of the scabbard, is warned that this sword would lead Balin to " ye sha ll slay with the sword the best friend that ye have, and the man that ye most love in the wor ld, and the sword shall be your destruction. " 2 Eventually, this is what happens. Balin, during his last fight, slays his brother, Balan, and Balan slays Balin. They can't recognize each other, because Balin left his shield and took a new one. Balin can't recognize his brother because he asked him since Balin never met " no knight that matched me " 3 . Although Balin, had many victories with this sword, in the end the sword led the knight to his destr uction, because Balin thought he could handle the sword. Personally, this reminds of an episode of the TV series "Charmed", where one of the three sisters pull out Excalibur out of its stone and the power of the sword went straight to her head and she almost, unlike Balin, killed her loved ones. The lady of the Lake is yet another supernatural element in "Le Morte D'Arthur". In the legend, the Lady of the Lake plays a pivotal role, because she gives king Arthur his Excalibur. However, there are two Ladies of the Lake in Sir Thomas Malory's "interpretation" of the legend. Nimue, one of the two Ladies of the Lake, is more important than the other. Even after Balin slays the second Lady of the Lake, Nimue continues to play that pivotal role as the original Lady of the Lake in the Arthurian legend. In "Le Morte D'Arthur" Nimue is presented as a "good, positive" character, whereas in the TV series "Once Upon a Time" Nimue is the first Dark One. As in the legend Nimue and Merlin are lovers and Merlin is the one who shows Nimue how to acquire powers, which she abuses and use them for dark magic. However, in the Arthurian Legend, Nimue or the Lady of the Lake, after becoming Merlin's apprentice, surpassing him and imprisoning him she leads king Arthur to his downfall . On the other hand, Merlin is another example for supernatural forces in Sir Thomas Malory's work . Merlin, just as Excalibur is an integral part of the Arthurian legend. Merlin is the good warlock, the one who helps Arthur in his battles. Merlin is the king's advisor. King Arthur unconditionally trusts Merlin because Merlin could see glimpses

Abortion and the Aspects of Pro

Abortion and the Aspects of Pro The whole topic of abortion is a very complex issue that has continued to attract a lot of attention in today’s modern society. This can be explained from both perspectives where there are certain people who are opposed to abortion while there are others who are pro-abortion. As a matter of fact, different societies have their own approach to the whole issue of abortion (McMahan 12).Advertising We will write a custom essay sample on Abortion and the Aspects of Pro-abortion specifically for you for only $16.05 $11/page Learn More This is because abortion relates to life and that is why different stakeholders have been dragged in this issue. In this case, we are supposed to evaluate and look at abortion critically for long term sustainability in our society. This paper will therefore try to analyze the whole aspect of pro-abortion. In this case, there are people who are pro-abortion and they should be understood because they are right in their own makin g and understanding. As a matter of fact, abortion is prolife in a broad way and people should not demonize others because they are pro-abortion (Singer 32). Abortion revolves around reproduction and this is a personal issue that should not be interfered with by anybody. We all agree that women have a choice as per to when they should have children and this means that we are supposed to respect this fact. There has been an argument that abortion is the same as murder but this has been done while ignoring other realities that we are supposed to understand. It can not occur that every time a woman aborts we will always be saying that somebody has been killed. Abortion can help women and teenagers who might find themselves in very complex situations that they had not anticipated. For instance, it is quite obvious that through abortion, a teenager can continue with her school without necessarily drooping out and this is a fact that we can all agree to (Kearns 45). There are occasions wh ere somebody can have an untimely pregnancy that might end up enslaving her to the man and this can be sorted out through abortion A foetus is not a baby and there is no reason as per to why we should say that abortion is murder. There are occasions where abortion occurs naturally and it is undeniable that others are induced. Women can not decide to have babies then all over a sudden say that they want to abort.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is a decision that is made after other aspects have been considered. We should therefore respect such decisions because they are made after various considerations have been made. Abortion saves lives in cases where they are medically supervised (McMahan 73). This means that it is safer than having a baby. In cases where we have a safe abortion, the whole society benefits in a broad way. Every girl or woman who makes a decisi on to go for a safe abortion in relation to an undesired pregnancy should be respected for making a bold move that others can not contemplate. We can not say that it is bad to abort a fetus because it is still dependent on the mother and is therefore not a separate entity. In this case, it can not exist outside the womb and this therefore disputes the argument that life will be lost. Abortion is a personhood issue and we can not say that it revolves around human life (Boonin 31). For instance, in vitro fertilization, eggs that have not been fertilized are thrown away yet nobody says that this is abortion. Different people have been saying that instead of abortion, we should advocate for adoption but this is not feasible. As a matter of fact, this is a woman’s choice and we can not say that they will be willing to give up their children for adoption. Instead of demonizing abortion, we should advocate for safe medical procedures (Singer 46). This is because medical abortions do not have any complications that can end up affecting the mothers’ health. As a matter of fact, the mothers’ future ability to have a baby will not be affected in any way. We live in a very dangerous society where there are many cases of incest and rape. These are occurrences that happen every now and then within our surroundings. In this case, a woman who has undergone such an act will be exposed to a lot of psychological problems if she is forced to keep the pregnancy. A woman who has been raped did not make the decision to have the pregnancy. Therefore, it will be wise for such a woman to go for a medically safe abortion instead of keeping the baby. This is because the presence of the baby will occasionally remind her of the ordeal that she went through (Kearns 63). Women who find themselves in such situations are always afraid and they can not imagine of taking morning after pills and this complicates the whole issue.Advertising We will write a custom essay sample on Abortion and the Aspects of Pro-abortion specifically for you for only $16.05 $11/page Learn More It should be known that abortion can not be used as contraception and that is why there are cases a woman can become pregnant even with proper use of contraceptives. In this case, such women should be allowed to have an abortion because they did not anticipate having a baby in the first place since this is a family matter that needs a lot of planning. Governments have been stepping up efforts to ensure that women keep their pregnancies but this is infringing on their own rights (Boonin 56). This is a civil right that every woman needs because they are supposed to be free in either keeping or terminating the pregnancy. This is a reproductive choice that can not be taken away from a human being and therefore women should be allowed to abort at their own pleasure instead of being demonized as murderers. Instead of opposing abortion, governments should come up w ith good measures to make it safe. In this case, there is need to increase funding to various medical institutions so that they can be in a position to conduct safe and medically recognized abortions (Singer 87). The main reason as per to why we should be pro-abortion is because of various teenagers who become pregnant at an early age. Such teenagers do not have the capacity to raise good children and they should therefore be allowed to abort. When they keep a pregnancy, it is quite obvious that they will drop out of school and this is not good as the baby might lack parental care. An under-age pregnancy can occur if the girl did not understand what she was doing. This is a mistake that should not be used to derail the girls’ education and career opportunity. Prior to an abortion, every woman is exposed to a lot of stress and this means the situation can only be sorted out through a safe abortion (Kearns 83). In this case, there has been no proven evidence that abortion leads to stress. As a matter of fact, women should be allowed to make a choice about abortion because this is a personal decision that can not be infringed upon. Abortion revolves around a woman’s body and she should therefore be allowed to make her own decision. It is undeniable that we have a lot of unwanted babies and this can be reflected from our overpopulation. In this case, it will be unwise for us to oppose abortion yet people should be allowed to do away with unwanted children.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are occasion where we have poor families with many children. In this case, any other child will be a big burden and it is good for the woman to abort (McMahan 81). Abortion is not a big deal because we have cases of miscarriages and nobody has ever argued against such. As a matter of fact, abortion is moral in a broad way. Some people have argued that abortion is very important for gender equality. This is based on the fact that it is a right that can not be denied. In this case, the right to abortion should be included in pregnancy rights for a woman to decide when she wants to terminate the pregnancy. Women should be respected because they are human beings and we should not see them as a container for the fetus. This means that they should be given all their rights as far as pregnancy is concerned without any dictation (Boonin 74). As a matter of fact, they should be supported in all the decisions that they make instead of being seen as murderers when they decide to abort. Boonin, David. A Defense of Abortion. Boulder: University of Colorado, 2003. Print. Kearns, Thomas. History, Memory, and the Law. Michigan: University of Michigan Press, 2002. Print. McMahan, Jeff. The Ethics of Killing: Problems at the Margins of Life. New York: Oxford University Press, 2002. Print. Singer, Peter. Writings on an Ethical Life. New York: HarperCollins, 2000. Print.

Resource-Based View of the Firm to Strategic Management Essay

Resource-Based View of the Firm to Strategic Management - Essay Example The Resource-based strategy can develop strategic capability. The strategic goal will be to "create firms which are more intelligent and flexible than their competitors" (Grant 116) by hiring and developing more talented staff and by extending their skills base. Using this approach to strategic management, international companies gain competitive advantage by conceiving new ways of conducting activities, introducing new methods, technologies, inputs or channels of distribution. A convincing rationale for resource-based strategy for the global environment has been produced by Grant: "When the external environment is in a state of flux, the firm's own resources and capabilities may be a much more stable basis on which to define its identity" (Grant, 115). In line with intellectual capital theory, resource-based theory emphasizes that investment in people adds to their value to the companies of any sector. According to Campbell (1997) the goals of the resource-based view is to improve resource capability - achieving st

Questions (see directions) Essay Example | Topics and Well Written Essays - 500 words

Questions (see directions) - Essay Example g survey, nearly four million or eight percent of the nation’s students were identified as LEP (Limited English Proficiency) students (Provasnik et al., 2007). In such a scenario, it is the responsibility of the schools and districts to ensure that these students adapt to the classroom environment and are able to make progress in varied subjects like English and mathematics. In keeping with the needs of students, many schools and districts offer a range of special education services for students with disabilities. Such special education services help them work in a laidback school environment with low expectations and a less competitive curriculum. However, over the years, research showed an overrepresentation of CLD students in disability categories, which spiralled into a national debate and also resulted in federal intervention. Research shows that race and the ethnicity can result in diagnosing a student as ‘disabled’, which can be detrimental to a student’s psyche and performance (NEA policy brief). Moreover, social stigma attached to special schools can affect self-esteem and deprive the student of the opportunity to compete with his/her peers. This resulted in ushering in changes to the definition of learning disability. Earlier definitions of learning disability were based on a difference between student’s intellectual ability and academic progress whereas now the revised definition emphasises more on the teacher. It is the teacher who must make accurate observations, make notes and interpret them effectively in order to facilitate proper assessment (Case and Taylor, 2005). Appropriate response to intervention (RTI) models and interventions can be useful to help students overcome academic hurdles and assess the nature of help required in their academic career. Research further shows that it is difficult to classify a learning disabled from an ESL learner because both groups have shared symptoms (Case and Taylor, 2005). From a linguistic

Organic Chemistry Aricle Critique - New Compound Synthesized Research Paper

Organic Chemistry Aricle Critique - New Compound Synthesized - Research Paper Example The compound is an aromatic ketone having a phenyl group directly attached to the carbonyl group; its chemical formula is C9H10O and its structural formula is COCH3C6H4CH3. Reduction occurs either by metal hydrides such as LAH or by hydrogen; ketones are reduced to secondary alcohols. The statement in the article is arguable because reduction and not oxidation occurs with either compound yielding a secondary alcohol. Catalytic hydrogenation or reduction by hydrogen is synonymous names for the same reaction; which is valid. Tollen's reagent is a reagent used to distinguish between aldehydes and ketones. Ketones do not react with the reagent which the author failed to demonstrate. P-methyacetophenone reacts to form a tertiary alcohol with ethylmagnesium bromide; this point is accurate. The compound reacts with Grignard reagent giving magnesium alkoxide which then yields the tertiary alcohol when water is added to it. All in all, p-metyacetophenone is a compound used in perfumes and its synthesis is of great importance for the chemists. Calibrated Peer Review (CPR) Site. 31 Nov. 2000. The National Scrutinizer. Volume 88, Number 9. A New Compound Has Been Synthesized! 04 Mar. 2009.

Proposal for an Automated System

Proposal for an Automated System III. PROPOSED SYSTEM All traditional frameworks do not discuss functional requirements or, explicitly automatable parts of ITSM processes. Automation is identified as one of the approach to tackle the challenges of current service management processes. The architecture of the system is shown below in Figure 1: Figure 1. Block Diagram for the Architecture As shown in the figure above, the architecture consists of three main blocks i.e., ITSM Server, Secondly the Knowledge server and finally the configuration Management logic for triggering the actions. Firstly an incident does gets created or submit in the iTop Server with respect to the client request. Then there is a constant polling for the current status of the incident. As the status for the given incident does have three stages i.e. New, Assigned, Closed. Subsequently, for the given new Incident the status gets changed to Assigned when the based on which an Issue also gets created in the Knowledge server. For the given Incident Id an AP Issue Id also gets created in the Knowledge server for which the status is also polled back to the ITSM server in the Public logs with respect to the given incident. Once an issue and issue id gets created within the knowledge Server based on the issue type specific knowledge Item gets triggered. KIs are the considered to be a simple rule with context written in xml format which does have an Issue condition tag which gets cross checked with respect to the given incident. Based on the issue conditions corrective actions are taken to resolve the issue which is mentioned in the command tag for the respective KI. Subsequently, the triggering actions given by the KI are been executed by the configuration management tool. After the successful execution of the actions the issue gets closed for which the status is again polled back to the ITSM server and the related incident status also gets changed to close. The MARS model basically defines the environment in which the KS (Autopilot) runs. With the help of this model the environment gone under excessive changes can be automated easily and quickly. It illustrates the interdependencies of application, resource, software and Machine. With this model, the IT landscape of a given company can be mapped to both a technical and business perspective. Here application and resource maps to the business relevant and organizational parts of IT operations whereas the software and the machine refers to the technical side of the IT operations. Hence, it allows us to optimize the IT environment based on a lightweight and reusable model which could the basis for automated IT operations i.e., services. It can also be used to create the CI’s (Configuration Items). IV. MATHEMATICAL MODEL The system can be modeled mathematically given below. Let, â€Å"S† be a proposed system such that, S = {s, E, X, Y, FS, DD, NDD †¦| ÃŽ ¦} s = Starting point = R->ITSs Where CR = Set of client requests ITSMs = IT Service Management Server E = Ending Point = The given incident in terms of issue is solved X = Input to the system Set of Incidents (I) = {I1, I2, I3 , †¦.} Y = For the Given incident an issue in created in KS; I->KS Where KS =Knowledge Server Deterministic Data (DD): Given Incident is already resolved. Non-Deterministic Data (NDD): for the given incident there is no solution. Success = Issue created in the KS in successfully solved. = In-> rn Where, In is Incident created r1 is desired result for rn. Failure = Failure in execution of user request Conditions: -Insufficient input request and not valid user. V. EXPERIMENTAL SETUP The experimental setup for proposed system will be building an ITSM infrastructure and a Knowledge Server using built on Linux based machine using ITSM tool iTop. The ITSM Infrastructure would be having a Linux Machine Node on which ITSM tool iTop is been installed. Then we need to setup other Machine node i.e., for the implementation of the DS (Delivery Integration) where the deployment for the implemented code will be done. Third is the knowledge server i.e., another Linux Machine Node for the automation tool is required and the for configuration management. The particulars about platform and technology used are mentioned as follows: Base Operating System: Linux Based Machine server (Centos 6.5+ 64bit Preferred) Technology: iTop For ITSM server ,Version 2.1.0 Arago AutoPilot, Version 5.1 Ansible 1.7.2 / Chef. (Open Source). Databases: iTop Backend MySQL. Language: Java JDK 1.7. Java Tool: Eclipse JEE Other Dependencies: Maven3,Apache2,Tomcat7, REST APIs, Shell Scripting, and XML for Knowledge Items, MARS model. According to above specifications and structure, the proposed system is built up. VII. CONCLUSION Unlike other automation solutions, Knowledge based automation can deal with high levels of incorrectness and inaccuracy and only uses the given input as an entry point, or considers as a general universe description. Using this automation technology we try to enhance the power of IT configuration management process which is quite critical for our business processes. Our approach could also serve as input for discussing a reference model for the design of management services that could help tool vendors to create interoperable Management tools by enabling service-oriented access to specific tools functionality. REFERENCES [1] ISO/IEC, ISO/IEC 20000-1:2005: Information Technology Service Management, www.iso.org, 2005. [2] Office of Government Commerce (OCG): IT Infrastructure Library (ITIL) Service Support (ISBN 0113300158), 2000; Service Delivery (ISBN 0113300174), 2001. 3] The NIST Definition of Cloud Computing, National Institute of Standards and Technology, Special Publication 800-145, September 2001, P. Mell and T. Grance. [4] Information Systems Audit and Control Association (ISACA): Control Objectives for Information and Related Technology (CobiT), isaca.org/cobit. [5]Microsoft TechNet: Microsoft Operations Framework 4.0, http://technet.microsoft.com/de/library/cc506049 (enus).aspx [6] Tele Management Forum (tmf): enhanced Telecom Operations Map (eTOM), 2009. [7] Schaaf, T., Brenner M.: On Tool Support for Service Level Management: From Requirements to System Specifications.3rdInternational Workshop on Business-Driven IT Management, 2008. [8] ITSM reference. http://www.itsm.org [9] SYMIAN: Analysis and Performance Improvement of the IT Incident Management Process Claudio Bartolini, Member, IEEE, Cesare Stefanelli, Member, IEEE, and Mauro Tortonesi IEEE TRANSACTIONS ON NETWORK AND SERVICE MANAGEMENT, VOL. 7, NO. 3, SEPTEMBER 2010. [10] Model-based Integration of Tools Supporting Automatable IT Service Management Processes, Klaus Scheibenberger IT Infrastructure and Services Karlsruhe Institute of Technology (KIT) 76131 Karlsruhe 2010. [11] IT service management driven by business objectives: An application to incident management Claudio Bartolini, Mathias Sallà © HP Laboratories Palo Alto, USA. David Trastour HP Laboratories Bristol, UK 2006 IEEE. [12] Synthetic Incident Generation in the Reenactment of IT Support Organization Behavior. Bartolini, C.,HP Labs., Hewlett Packard, Palo Alto, CA, USA, Stefanelli, C.,Tortonesi, M. ,Integrated Network Management (IM 2013), 2013 IFIP/IEEE INTERNATIONAL SYPOSIUM. [13] K Christiance, J. Lenchner et al, â€Å"A Service Delivery Platform for Server Management Services†, to appear in IBM Journal for Research and Development, special issue on Service Delivery, 2008. [14] Arago: The Automation Experts-Autopilot-version-33-englisch-47-728. [15] BMC Patrol, www.bmc.com/

Economic Markets and State Governments: Adversaries or Symbiotic in the

Do economic markets and state governments share an adversarial or symbiotic relationship? Scholars of International Political Economics have been at odds over what role, if any, the state should have in the International Economy. Despite such disagreements, most scholars can concur that IPE is ultimately concerned with the ways in which states shape the systems through which economic interactions are expressed, and conversely the results that economic interactions (including the power of collective markets and individuals acting both within and outside them) have upon political structures and outcomes. The relation between states and markets in the international scene, and whether, the relationship at home affects relationships abroad, is of great importance. One contemporary in particular Ian Bremmer has attempted to explain this relationship in light of the latest economic recession, and what impact the state should have in the future. In his book titled The End of the Free Marke t Bremmer believes that the Free Market Capitalism which has been a staple of American Economic prosperity is still the system that will provide for innovation and the free flow of ideas, information, people, money, goods, and services (Bremmer,183-184). Countries like China, Russia, Brazil, Mexico, and regions like Southeast Asia and Africa have all converted from command economies to a degree into state capitalist countries. These countries have all experienced the positives of the free market system, but are just now seeing the results of unregulated US domestic bubbles. Globalization, therefore, has created a system that requires government regulation of domestic products and services to ensure that a symbiotic relationship between governments cont... ...elationships between states roar back the world will continue down the current recessionary path which quite possibly could lead to war on a truly global scale. The best way to ensure soverignty for all is with the free-market system which Adam Smith made so famous. As long as nation-states continue to exist (and it appears that they always will) their will be a temptation to revert back into protectionist ways. This I feel is only normal as it bolsters the national scene at home. If America and the rest of the world wants to continue to thrive and expand the pie much needed investment is necessary but maybe we should seek foreign investment help/advice when it is offered. One thing is for certain regulation domestically would go far in instilling the confidence foreign governments had in the United States to not only police the world but also police itself.

Thinking About Diversity

The dimensions of cultural diversity are categorized as primary dimensions and secondary dimensions. Primary dimensions are generally considered fixed and involuntary. Age, gender, race, and ethnic heritage would be examples of primary dimensions. People do not have a choice of when they are born and thus their age. Gender, race, and ethnic heritage are also not open to choice. Mental and physical abilities are also usually defined as primary dimensions of diversity. Specific biological functions of the brain can be considered primary dimensions of diversity, but knowledge and education can improve mental ability. It is also possible to improve physical ability to a certain extent by incorporating healthy diet and physical conditioning into one’s lifestyle. Physical ability is listed as a primary dimension of cultural diversity because height, bone structure, and other physical attributes are genetic and not open to choice. Sexual orientation is also a primary dimension of diversity. Secondary dimensions of diversity include attributes that are considered less central to social identity. These dimensions can change based on life experiences. They include where one lives and works, socioeconomic status, education, and religion. Ethnic, Cultural, or Other Groups I Identify With I am a Black female who identifies with the Black community as well as other ethnic groups. I was born and raised in a large metropolitan city. I am a product of my big city upbringing. I believe that being raised in a large city has equipped me to be comfortable in many settings and with people from any group or cultural background. The Black culture and history is very important to my lifestyle. I work with young men and women in the Black community to advise them on career paths and encourage them to make positive life choices. As a woman, I am very concerned with many of the issues that are affecting women. The rise in teen pregnancy is one issue that I address with young women I encounter. Violence against women is also a problem that is prevalent in society. Women continue to be subordinated and discriminated against, and the struggle to change the situation is one of my top priorities. My social circle is made up of professionals who enjoy cultural pursuits such as plays, music, concerts, and charitable activities. Diversity and Inclusion Diversity refers to any mixture of items characterized by differences and similarities, (Harvey & Allard, 2009, p. 11). This definition refers not just to people but also to the differences and similarities of functions or conditions along a given dimension. In identifying diversity in an organization, it is also important to identify the similarities within a group. When management accesses a group of ethnically diverse individuals, if they focus on the similarities a mong them, it will be easier to build common ground and mutual respect. Inclusion is a technique that organizations can use to optimize the benefits of a culturally diverse workplace. Rather than just focusing on cultural diversity as a quota to fill, organizations can use the cultural, ethnic, and experiential differences of employees to add creativity, new ideas, and new strategies. When every individual thinks that he or she is operating in a safe environment, they can be comfortable sharing innovative ideas that may not follow the traditional concepts of the organization. Importance of Workplace Diversity Training Effective workplace diversity training can benefit an organization in many ways. Increased productivity can result when employees appreciate and learn from the cultural or ethnic differences of their fellow employees. Workplace diversity training will increase the emotional intelligence of individuals which will increase their tolerance of differences. Emotional intelligence is awareness of self, managing self, self motivation, awareness of the emotions in others, and managing interpersonal relationships, (Harvey & Allard, 2009). Emotional intelligence and emotional maturity can allow individuals to be open to the possibility of considering differing opinions and strategies. More openness among team members within an organization will increase creativity, cooperation, and collaboration. When cultural and ethnic diversity are successfully managed within an organization, minority employees will feel acceptance and comfort which will encourage them to express innovative ideas without fear of repression or ridicule. The majority employees will be given the opportunity to expand their acceptance and knowledge of different values, beliefs, and opinions. Workplace Culture and Inclusion I have had the opportunity to work in large and small organizations. During high school, I worked in a large department store. There were many races, ethnic groups and ages. The age groups in the workplace were in three categories. There were older workers who had worked in the store for many years and had made it a career. These employees spent most of their free time socializing with each other, such as breaks and lunches. They were generally very friendly and helpful to new employees. The second category was made up of managers ranging in age from about 25 to 40. Most of the managers were college educated and were hired specifically as managers. There were also managers who had started at an entry-level position and worked their way up to management. The third category, which I belonged to, was made up of young high school and college students. This category generally socialized with each other. I do not recall any negative interactions based on race, culture, sexual orientation, or ethnic heritage. Throughout my career I have worked with a variety of ethnic groups, races and ages in a variety of corporate settings. I have always been fortunate to work in very inclusive organizational settings. I have not worked in an organization that discriminated against employees based on their diverse ethnic or cultural backgrounds.

Free Essays on The Federal Period

The Federal Period The time after the Revolutionary War when America was beginning a new consciousness, marked by its recently acquired independence, was called the Federal Period. American furniture makers still modeled designs from England but soon created styles with balanced proportions and symmetrical lines associated with classical design. Styles were generally named for the monarchs who reigned or for the design influences that prevailed at the time the style was introduced. There was usually a time lag before the style became popular in America because much of America’s colonial population lived in rural areas where tradition was important and fashions changed slowly. A new style might be introduced in Boston at the same time an old style was still popular in the country. The architectural designs emphasized high ceilings and large open areas which allowed for more decorative elements. A federal period parlor would typically have been decorated with the classically inspired wallpaper and moldings, swag curtains, and a carpet that resembled a Roman tiled floor. The use of decorative cotton dimity or chintz slipcovers were to protect the wool upholstery from insects and sun during the summer. Furniture from this period is characterized by a delicate, geometric look and the use of classical motifs as urns and swags. Inlay, veneer, carving, and paint are used for decoration. Chairs have turned, reeded or tapered legs and square or shield shaped backs. The names of two English designers, Thomas Sheraton and George Hepplewhite are closely associated with these styles. One of the most popular designs was the Windsor chair which was used in every room of the house by the Federal Period. Many of the popular styles are shown on the page attached to this report. A lot of the furniture was made out of native black walnut, yellow pine, white oak, maple rose and satinwood. To lower the cost of the furniture the ... Free Essays on The Federal Period Free Essays on The Federal Period The Federal Period The time after the Revolutionary War when America was beginning a new consciousness, marked by its recently acquired independence, was called the Federal Period. American furniture makers still modeled designs from England but soon created styles with balanced proportions and symmetrical lines associated with classical design. Styles were generally named for the monarchs who reigned or for the design influences that prevailed at the time the style was introduced. There was usually a time lag before the style became popular in America because much of America’s colonial population lived in rural areas where tradition was important and fashions changed slowly. A new style might be introduced in Boston at the same time an old style was still popular in the country. The architectural designs emphasized high ceilings and large open areas which allowed for more decorative elements. A federal period parlor would typically have been decorated with the classically inspired wallpaper and moldings, swag curtains, and a carpet that resembled a Roman tiled floor. The use of decorative cotton dimity or chintz slipcovers were to protect the wool upholstery from insects and sun during the summer. Furniture from this period is characterized by a delicate, geometric look and the use of classical motifs as urns and swags. Inlay, veneer, carving, and paint are used for decoration. Chairs have turned, reeded or tapered legs and square or shield shaped backs. The names of two English designers, Thomas Sheraton and George Hepplewhite are closely associated with these styles. One of the most popular designs was the Windsor chair which was used in every room of the house by the Federal Period. Many of the popular styles are shown on the page attached to this report. A lot of the furniture was made out of native black walnut, yellow pine, white oak, maple rose and satinwood. To lower the cost of the furniture the ...

Social And Cultural Impacts On The Environment Tourism Essays

Social And Cultural Impacts On The Environment Tourism Essays Social And Cultural Impacts On The Environment Tourism Essay Social And Cultural Impacts On The Environment Tourism Essay The Tourism Industry is regarded as one of the most of import and fastest turning industry around the universe. Travel has been of great involvement to people since the beginning of the civilisation. Recently, it has been noted that there has been an addition in tourer s reachings, particularly in little island provinces. Harmonizing to UNWTO, touristry will go on to turn in 2011. Tourism sector has suffered from the planetary fiscal crisis in 2008 and 2009, but thanks to the improved economic conditions worldwide, international touristry has been able to retrieve from the diminution brought in the fiscal crisis. ( United Nations, 2010 ) . The travel and touristry industry is one of the largest and most dynamic industries in the universe and this industry is expected to bring forth about 9 % of planetary GDP and supply for more than 235 million occupations stand foring 8 % of planetary employment ( Merco Press, 2010 ) .The WTO has set up the long-run prognosis of the appraisal of the development of touristry up to the first 20 old ages of the new millenary known as the Tourism 2020 vision.UNWTO s Tourism 2020 vision predicts that international reachings are expected to make over 1.56 billion by the twelvemonth 2020. Of these world-wide reachings in 2020, 1.2 will be intraregional and 0.4 will be long-haul travellers . The top three having parts will be Europe with 717 million tourers, East Asia and the Pacific around 397 million and the Americas with 282 million, followed by the Africa, Middle East and South Asia ( UNWTO, 2011 ) . As such, the tourer will go on to be a booming industry in the coming old ages. Tourism has been described as the smokeless industry that can convey that can convey maximal benefit to a community as compared to other economic activities. Tourism has been viewed as a agency of bettering a community as a better topographic point to populate and bring forthing economic benefits. 2.1 Tourism impacts There are many academic research workers that have been done on the impacts of touristry. Many local communities believe that touristry can excite alteration in societal, cultural, environmental and economic dimensions where touristry activities have had a close connexion with the local communities ( Beeton, 2006 ; Richards A ; Hall, 2000 ) .It is of import to understand and measure touristry impacts so as to keep sustainability and the long-run success of the touristry industry ( Diedrich A ; Garcia-Buades, 2008 ) . Tourism is besides regarded to as the universe s largest industry and regarded as a agency of accomplishing community development ( Sharpley, 2002 ) . As such, it becomes imperative to understand touristry impacts towards the community. Below is a diagram illustrating touristry impacts on the community. Perceived Negative Impacts of Tourism Personal Benefit from Tourism Resident Features Support for Additional Tourism Community Tourism Dependence Perceived Positive Impacts of Tourism Support for Tourism Planning Beginning: Adapted from Perdue, Long and Allen 1990, p.589 In the 21st century, research workers on touristry points out a scope of both positive and negative impacts on the host community as a consequence of touristry development. ( Fredline and Faulkner, 2000 ; Upchurch and Teivane, 2000 ) . Several surveies have been conducted that explain the impacts of touristry on the environment, economic system, society and civilization. Researches done on the impacts of touristry on the society are broad and varied. For illustration, as Ryan ( 1991 ) states that the greatest impacts of touristry will happen when there is a greater spread between the civilization and income degree of both host and tourer. Local s perceptual experiences towards the touristry impacts can change significantly. Harmonizing to Sharma ( 2004 ) , if occupants have more positive attititudes towards touristry impacts, touristry development will be more successful in a community. If occupant s benefit from touristry development they support extra touristry planning and development in a community. By understanding the occupant s perceptual experiences, can assist to entree support for continued touristry development through community capacity edifice. Gursoy A ; Rutherford ( 2004 ) outlines that touristry developers need to see the perceptual experiences and attitudes of occupants before puting in scarce resources. In add-on, apprehension of occupants perceptual experiences towards touristry impacts can besides assist in placing the types of touristry which have the potency for constructing community capacity ( Moscardo, 2008, p.86 ) . On the other manus, assorted surveies show that people who have an economic benefit from touristry perceive more positive impact from it ( Chon, 2000 ) . Economic impacts In the beginning, touristry was encouraged because of its economic impacts. It is extremely accepted that touristry provides economic benefits to the community. The economic impacts of touristry are the most widely researched impacts of touristry on community ( Mason, 2003 ) .Economic impacts are easier to research in a local community because it is little and by and large it is more accessible. Furthermore, touristry can hold positive benefits on local economic systems and a seeable impact on national GDP growing which can be an indispensable constituent for community development and poorness decrease. ( Ashe, 2005 ) . For case, touristry creates employment for locals, investing chances, concern chances, revenue enhancement grosss for authorities and it besides help little and average endeavors for states, parts and communities to spread out ( Ryan,1998 ; Choi A ; Sirakaya, 2005 ; Dyer,2007 ) but on the other manus touristry can hold negative economic impacts on the society such as : excessively much dependence on foreign capital, rising prices, escapes and a low instruction trap for locals ( Giannoni A ; Maupertus, 2007 ) . Yet, more of import is the benefits spread to the occupants of local communities ( Scheyvens, 2001 ) .The economic impacts of touristry are hence, by and large perceived positively by the occupants ( Tatoglu et al ; 2000 ) .For the development of touristry to happen, environment, societies and civilizations at the finish has paid a heavy monetary value. The chief concern is non merely the development but to undertake the challenges posed by the development ( Chaudhary, 2007 ) . Social and cultural impacts Harmonizing to jurisprudence ( 1993, pp.135-164 ) , civilization and society are in a province of changeless alteration because of many factors, notably the rapid advancement in communications and societal interactions that can widen quickly over huge distances. Social impacts refer to alterations in the lives of people who live in finish communities and these impacts are largely associated with occupants and tourers. On the manus, cultural impacts refer to alterations in the humanistic disciplines, artefacts, imposts, rites and architecture of a people and are longer term alterations ensuing from touristry development than other types of development. Social and cultural impacts refer to alterations to resident s mundane experiences every bit good as to their values, manner of life and rational and artistic merchandises. Social and cultural impacts are strongly interrelated and non limited merely to the host country population ( Glasson, 1995, p.34 ) .In many finishs, the nature and traditional significances of civilization may be well changed when civilization is redefined as market portion ( Earrington and Gewertz, 1996 ) . Because of this, a host community may confront cultural jobs of the commercialisation of civilization, faith and the humanistic disciplines together with the abuse of indigeneous civilization as attractive forces and be forced to follow cultural wonts of the tourers, such as their linguistic communication, frock and mode to fulfill visitants ( Cohen, 1979 ) .Another downside of touristry development is seen in many parts of the universe where touristry developments threaten the supplanting of local people. On the other manus, Glasson ( 1995, p.35-36 ) argues that along with the downside of development, there are cultural benefits and intercultural communicating between hosts and visitants that addition good apprehension between them. Without tourers, local civilization and tradition may hold been lost wholly, as there is no market for trad itional merchandises. Environmental impacts Environmental impacts occur as a consequence of touristry development in many parts of the universe as communities struggle to happen an optimum balance between optimum and preservation. Recently, it has been found that touristry activities are extremely dependent on the environment. Research has shown the impacts that touristry has on natural resources ( Green, Hunter and Moore, 2000 ) .Most of the research workers have been conducted on natural or semi-natural countries, with really small research done on urban scenes ( Green, 1990 ) .Specific sites have been examined such as Alpine countries ( Goodman, 1987 ; Rodriguez, 1987 ) , islands ( Wilkinson, 1989 ) , coastal countries ( Martinez-Taberner, Moya and Forteza, 1990 ) . In add-on, most research has been focused around the negative impacts that touristry has on natural resources after the harm has taken place.As such, touristry is ever blamed to be responsible for resource debasement ( Farell and McLellan, 1987 ) .On the other m anus, there are besides positive impacts of touristry associated with the environment. 2.2 The Environmental Impacts of Tourism The environment is likely one of the most of import subscribers to the desirableness and attraction of a finish. Scenic sites, conformable climes and alone landscape characteristics have an of import influence in touristry development and the spacial distribution of touristry motion. ( Coccossis and Nijkamp, 1995, p.4 ) Tourism and the environment are interrelated as touristry is dependent on natural resources to last. There are surveies that have identified both the positive and negative environmental impacts of touristry ( Burns A ; Holden, 1995 ; Puckzo A ; Ratz, 2000 ) . Table 1 can break exemplify both the positive and negative impacts of touristry in a finish country. Table 1 Balance sheet of environmental impacts of touristry Area of consequence Negative impacts Positive impacts Biodiversity Break of breeding/feeding forms Killing of animate beings for leisure ( runing ) or to provide souvenir trade. Loss of home grounds and alteration in species composition Destruction of flora Encouragement to conserve animate beings as attractive forces. Constitution of protected or conserved countries to run into tourist demands Erosion and physical harm Soil eroding Damage to sites through treading Overloading of cardinal substructure ( e.g. H2O supply webs ) Tourism gross to finance land fix and site Restoration Improvement to substructure prompted by tourer demand Pollution Water pollution through sewerage or fuel spillage and trash from pleasance boats Air pollution ( e.g. vehicle emanations ) Noise pollution ( e.g. from vehicles or tourist attractive forces: bars, discos, etc. ) Littering Cleaning programmes to protect the attraction of location to tourers Resource base Depletion of land and surface H2O Diversion of H2O supply to run into tourist demands ( e.g. golf classs or pools ) Depletion of local fuel beginnings Depletion of local building-material beginnings Development of new/improved beginnings of supply Visual/structural alteration Land transportations to touristry ( e.g. from farming ) Damaging ocular impact on natural and non-natural landscapes through touristry development Introduction of new architectural manners Changes in ( urban ) maps Physical enlargement of built-up countries Regeneration and/or modernization of built environment Reuse of obsolete edifices Beginning: Adapted from Hunter and Green ( 1990 ) For the negative impacts of touristry, Puckzo and Ratz ( 2000 ) observed that touristry development that are non well-planned frequently leads to increased emphasis on finishs and in negative alterations in the finish s physical and socio cultural properties. Harmonizing to Wood ( 1991 ) , it is possible to place wide classs of impacts that may impact all finishs. Water pollution is believed to be one of the environmental impacts caused by touristry. It can impact surfaces such as rivers, lakes and oceans. Chemical and oils spills from boats can do annihilating H2O pollution that kills H2O birds, shellfish and other wildlife. Tourists can besides lend to the debasement of the marine life besides through: snorkelling, scuba diving and athletics fishing can endanger piscaries and other marine resources. For illustration, touristry is known to hold contributed to inappropriate development around Lake Tahoe in the United States ( Iverson, Sheppard A ; Strain, 1993 ) and at Pattaya in Th ailand ( Mieczkowski, 1995 ) ; oil pollution in H2O at King George island ( Harris, 1991 ) ; habitat loss, atomization and eroding in Nepal ( Croall, 1995 ) ; devastation of wildlife at Zakynthos in Greece ( Prunier, Sweeney A ; Gree, 1993 ) ; perturbation of animate beings and loss of country for production in Kenya ( Sindiga A ; Kannunah, 1999 ) . Apart from the ingestion of big sums of natural resources, the touristry industry besides produces considerable waste and pollution. In fact, disposal of liquid and solid waste generated by the touristry industry has posed a job for many developing states and some states are incapable of handling these waste stuffs. This has led to cut downing the handiness of natural resources such as fresh H2O. For illustration, in Kerala province the tourer industry collapses after two decennaries of fast growing because there was unequal disposal of solid waste. Tourists besides contribute to set down pollution from solid waste and the taint of Marine Waterss and coastal countries from pollution generated by marinas, hotels and sail ships. Furthermore, the tourer industry uses high degree of energy ingestion in hotels including: air-conditioning, warming and cookery every bit good as transit which can do air pollution in many host states. Air and noise pollution as well congestions are likely to ensue from tourer development. Tourism activities which are non decently controlled can besides do terrible break of wildlife home grounds and increased force per unit area on endangered species. For illustration, in Africa s national Parkss tourers vehicles approach wild animate beings and really frequently deflect them from runing and genteelness, in the carribean sea there are even boat crews that pursue giants and mahimahis and as such discourage petting which tends to upset the animate being s eating and behavior ( Masny,2001 ) . In add-on, touristry besides leads to the clearance of native flora for the development of new installations, new substructure and tourer development. There is an addition in demand for fuelwood and even forest fires. This consequences non merely in the devastation of local home grounds and ecosystems but besides in the procedures of eroding and landslide. Fragile countries such as: woods, wet lands and Rhizophora mangles are besides threatened by touristry activities. On the other side, touristry contributes to the positive benefits of the environment. Doswell ( 1997 ) argues that touristry lays accent to conserve and protect the environment. Tourism besides draws attending to topics sing biodiversity, endangered species and human impacts on the environment. Tourism is besides used as a agency to continue natural countries instead than to develop them for alternate utilizations such as: agribusiness, forestry and excavation ( Master, 1998 ) . Tourism can lend to the preservation of sensitive countries and home ground. For illustration, in Ghana touristry has helped in keeping the natural militias. Tourists can assist towards environmental protection, preservation and biological diverseness and sustainable usage of natural resources. In this manner, natural countries become valuable and this can take to creative activity of national Parkss and wildlife parks.Revenue received from park-entrance fees can be allocated to pay for the protection and dir ection of sensitive countries. On the manus, in some topographic points authorities collect money from tourers in indirect ways. For illustration: user revenue enhancement, gross revenues or diversion of rental equipment and licence fees for runing and fishing can supply authorities with the proper fund needed to pull off natural resources and to finance substructure. Tourism encourages cleaning programmes, and this reduces the damaging Another alteration that can impact touristry is climate alteration. Climate impact is considered as the effects of clime alteration on natural and human systems ( IPCC, 2001 ) . Climate impacts can be for illustration: the primary productiveness of an ecosystem, snow cover deepness. For illustration, a Bigano ( 2006 ) stimulates the effects of development and clime alteration on touristry. Climate alteration could negatively impact states and parts that depend to a great extent on touristry. 2.3 Resident s perceptual experiences towards touristry For the long-run success of the touristry industry, it is imperative to understand and measure occupant s attitudes towards the impact of touristry development ( Ap,1992 ; Ritchie and Inkari, 2006 ) . Sustainable touristry development can be achieved usually when all stakeholders are involved in the procedure ( Bryd, 2007 ) . Sustainable touristry believes that the community is the focal point of touristry and planning procedure ( Choi and Sirakaya, 2005 ) .In add-on, look intoing the occupant s perceptual experiences towards touristry is of import because it act upon their behavior towards touristry ( Andriotis and Vaughan, 2003 ) . Studies show that the perceptual experiences of occupants towards touristry differ toward touristry development. Sustainable touristry development mostly depends on the host s acceptableness of tourers and tourism-related plans, offerings and activities by locals ( Musa, Hall, and Higham 2004 ) . The active support of the local population is required for touristry development to happen in a community. One index that affect s touristry development in a finish is the host attitude ( Lepp, 2007 ) . In a finish country, the attitudes of the tourers and occupants are taken into history. Another factor that is likely to act upon the negative and positive impacts of tourer s finish is resident s fond regard to community. Some research workers, Canan and Hennessy ( 1989 ) states that the longer the occupants live in a community, the more negative they are towards touristry development. The lengths of residence of locals have a direct impact on touristry development. There are several surveies that have been conducted to explicate the occupant s perceptual experience s towards touristry impacts and how far occupants support touristry development in a community. Theories such as the ascription theory ( Pearce, 1989 ) ; dependence theory ( Preister, 2008 ) , the societal representation theory ( Andriotis A ; Vaughan, 2003 ) , Butler s ( 1980 ) tourer country life rhythm, Doxey s Irridex theoretical account, the intrinsic and extrinsic model ( Faulkner A ; Tideswell, 1997 ) and the societal exchange theory ( SET ) ( Ap, 1982 ) have been developed in an effort to better understand the host perceptual experiences towards touristry. However, it is the Set that have received the greatest attending by bookmans trying to analyze occupant s attitudes towards touristry and their support towards touristry development. ( Gursoy A ; Rutherford, 2004 ; Sirakaya, Teye, A ; Sonmez, 2002 ) . However there are besides other popular theories such as: Butler s Area Life Cycle ( 1980, Doxey s Irritation Index, the extrinsic/intrinsic theoretical account ( Faulkner and Tideswell 1997 ) which describe the host-tourist relation. 2.3.1Social Exchange Theory In a touristry context, societal exchange theory would intend an exchange of resources between the tourers and the host population where each of the supply each other with valued resources ( Ap, 1992, p.668 ) . SET implies that occupants who gain benefits from the touristry industry are likely to comprehend the industry as positive and therefore back up tourer industry, while those who perceive themselves incurring costs because of touristry would expose negative attitudes towards touristry thereby opposing such development. The SET theory is the most common type of theory used to measure touristry impacts in a peculiar finish. Social exchange theory steadfastly believes that a demand exists to mensurate the degree of active engagement of occupants in the planning and development procedure associated with touristry development ( Wang A ; Pister, 2008 ) . In the touristry literature, several surveies have been conducted and which explained the theory of occupant s perceptual experien ces and appraisals of the costs and benefits of touristry and their support for touristry development. In simpler words, societal exchange theory supports that occupants calculate the costs and benefits of touristry development, and their attempt for touristry development ( Ap, 1992 ; Yoon 2001 ) . As such occupants become cognizant of the positive and negative impacts of touristry and can make up ones mind whether to back up or non to back up touristry development. Figure1: Factors impacting occupant s attitudes towards tourers EXTRINSIC DIMENSION INTRINSIC DIMENSION Time period of Residence Mature State of Development Early Phase of Development Long Term Holocene Arrival High Tourist Ratio Adapted Non- adapteddd Employment Lifestyle Choice Low Tourist Ratio Percept of Tourism + International Tourism Orientation Domestic Tourism Orientation No Yes Non-Tourism Zone Tourism Zone High Seasonality Low Seasonality Residential Proximity Engagement Beginning: Faulkner and Tideswell ( 1997 ) 2.3.2 Intrinsic and Extrinsic Model Numerous surveies have identified the factors that affect occupant s perceptual experiences.Such factors have been used in the touristry literature to depict touristry impacts ( Jurowski A ; Gursoy, 2004 ) . These are intrinsic and extrinsic variables ( Faulkner A ; Tideswell, 1997, Fredline A ; Faulkner, 2000, p.765 ) . The intrinsic variables refer to the features of the host community that affect the impacts of touristry with the host community ( Faulkner A ; Tideswell, 1997, p.6 ) and includes factors such as: employment, length of abode, propinquity to tourist zones and engagement within the touristry industry. Length of residence affect touristry development in a community, native Born of the community have been found to hold more negative perceptual experience of touristry development because they are attached to that topographic point ( Madrigal, 1995 ) . On the other manus, Bisle and Hoy ( 1980 ) found a positive relationship between distance of abode from the tourer zon e and perceptual experiences. As respects to community fond regard, surveies showed that the longer a host has been a occupant in the country ; as such they become less affiliated to touristry ( Weaver, 2001 ) . Residents who are dependent and involved in the touristry sector are more likely to hold positive attitudes towards touristry ( Linderb, 1997 ) . The intrinsic variable shows that the host community is non homogenous but instead heterogenous significance that the perceptual experiences of touristry differ among the occupants ( Andriotis A ; Vaughan, 2003 ; Faulkner A ; Tideswell, 1997 ; Fredline A ; Faulkner, 2000 ) . The extrinsic factors are the features of a location with regard to its function as a tourer finish including the nature and phase of tourer activity and the types of tourers involved ( Faulkner A ; Tideswell, 1997, p.6 ) .The extrinsic factors that are likely to act upon host attitudes towards touristry is the phase of touristry development happening in a finish ( Andriotis A ; Vaughan, 2003 ) as argued by Butler ( 1980 ) and Doxey ( 1975 ) . The extrinsic factors are: seasonality, type of tourers, peculiar phase of development, the tourer guest-ratio ( Doxey, 1973 ; pantryman, 1980 ; Ap, 1983 ) .Seasonality affect a finish, during peak seasons there is high flow of tourers ensuing in economic rising prices, traffic congestion and this affect the occupants manner of lives on the other manus, occupants who are dependent on touristry are likely to digest these riotous conditions. ( Rothman, 1978 ; Beliste, 1980 ; Sheldon, 1984 ) .The type of tourers is another factor that affects occupant s perceptual experiences of touristry. Some tourers are independent travelers while others depend on locals, they try adjust with locals they accept the hosts local conditions ( Amir, 1985 ; Page 2003 ) . In understanding occupant s perceptual experiences towards touristry, the phase of development is considered among the most of import factors. To better exemplify this issue, it was of import to look into Butler s Tourism Destination Lifecycle Model. 2.3.3 Butler s Area Life Cycle Another theoretical account in respect to the host-tourist finish is Butler s Area Lifecycle Model. Although that this theoretical account dates three decennaries, it is still academically recognized. Butler ( 1980 ) believes that tourer countries evolve and change over clip. Harmonizing to this development, the phases that tourist countries experience are: geographic expedition, engagement, development, consolidation, stagnancy, diminution or greening. Using a life-cycle theoretical account, Butler describes the occupant and tourer engagement in finish country. Unlike merchandises, finishs have a lifecycle excessively. Figure 2 illustrates the lifecycle of a finish. ] Figure 2 Hypothetical Evolution of a Tourist Area ( Adapted from Miller and Gallucci, 2004 ) Using a life-cycle theoretical account, Butler describes the occupant and tourer engagement in finish country. Unlike merchandises, finishs have a lifecycle excessively. Furthermore, Butler has besides explained why touristry leads to unsustainability. By utilizing the illustration of the life-cycle theoretical account, he describes how a little group of tourers explore a natural attractive force by affecting local occupants and doing subsequent development of the country. With clip, the figure of tourers grows, finally taking to mass touristry. And if the touristry merchandises are non rejuvenated, stagnancy occurs at the finish and there is a autumn through over-consumption of touristry merchandises which is beyond the transporting capacity of the finish. ( including inauspicious effects on the environment ) Butler besides focuses that if there is no proper direction and control, environment debasement is inevitable one time transporting capacity has been reached and so exceeded do ing mass touristry unsustainable. As noted by Jamison ( 1999 ) , at the stagnancy phase, locals have begun to show some discontent with touristry and its effects. When a finish develops, unmet occupant s outlooks and other negative impacts of development are besides likely to ensue in alterations and attitudes towards the industry. ( Teye, Sonmez and Sirakaya, 2002 ) . The TALC S-shaped curve has besides been used to depict the host-guest dichotomy- from the exhilaration of the potency of touristry through to resentment of tourers, ensuing from transcending local societal carrying capacity. However, certain restrictions have been found in Butler s theoretical account. It has been pointed out that the theoretical account assumes a grade of homogeneousness of community reactions ( Mason and Cheyne, 2000 ) , but Butler denies by stating a consistent development of tourist country can be conceptualized .Tosun ( 2002 ) suggests that this theoretical account applies to specific countr ies and non all areasbecause the rhythm varies from one tourer country to another. 2.3.4 Doxey s Irritation Index Associated with Butler s life rhythm theory is Doxey s Irritation Index or Irridex which describes the resident-tourist interaction and attitude. This theoretical account explains host community reaction to touristry development in a specific country. The theoretical account outlines that negative impacts of touristry development might do occupants experience irritated as with clip host and tourists become incompatible with each other. The theoretical account has four phases which vary from euphory, apathy, irritation and to hostility. Although Doxey s ( 1975 ) irridex is regarded as one of the most influential theory has been get downing from Euphoria to Antagonism, where the resident annoyance additions through the phases 1 to 4. ( 1=low irritation,4=high degree of annoyance ) . One restriction of this theory and that of Butler besides, is the premise a community is heterogenous. The survey implies that is the whole community that becomes hostile to touristry, but really frequently different subdivisions of the community have different reactions. It can be concluded that the Doxey Irritation Index is simple but it does bespeak a factor in touristry development and by these societal alterations some occupants will develop counter attitudes towards touristry. 2.4 Resident s perceptual experiences towards touristry environmental impacts The environment is one of the chief country in which occupants assess the possible impacts of touristry before they decide to encompass or reject it. Harmonizing to Kuvan and Akan ( 2005, p.703 ) occupants are more sensitive and concerned for jobs related to the environment than the other negative impacts of touristry. Following this, Liu, Sheldon, and Var ( 1987 ) reported that occupants have high evaluations for environmental impacts. Harmonizing to Mieczkowski ( 1995, p.8 ) defines the natural environment as a combination of inanimate things, that is, abiotic, physical constituents together with biological resources or the biosphere including vegetations and zoologies. Kuvan and Akan ( 2005 ) describes scholars involvements in look intoing into community attitudes towards touristry impact on the natural environment at a clip when ecological jobs such as: pollution, depletion of natural resources and deforestation are increasing. This means that mountaineous countries, Savannah, wetlands, comeuppances, islands and the artic have biophysical features that cause harm to the natural environment. These delicate countries when disturbed, usually have comparatively slow rates of recovery ( Harrison A ; Price, 1996 ) . The focal point on environmental impacts emerged from occupants perceived impacts of the environmental impacts and other touristry impacts such as economic and societal impacts of touristry has lagged behind. ( Kuvan A ; Akan, 2005 ) .Moreover, there is a deficiency of information on occupant s sensed environmental impacts of touristry in developing states ( Kuvan A ; Akan, 2005 ; Madrgal, 1993 ) . It is an in agreement fact that touristry is believed to hold a far more seeable consequence in rural countries and developing contries than urban countries and possibly touristry has a greater consequence on rural occupants ( Madrigal, 1993, p.337 ) , surveies related to resident s perceptual experiences of the environment has focused more on finishs, communities and parts in developed states instead than on developing states. Apart from this, Schluter and Var ( 1988 ) observed that there are some issues that are particular to developing states. Furthermore, a proper analysis of the occ upant s sensed environmental impacts of touristry could assist contrivers and touristry practicians to place e